One of the toughest questions facing an incentive website or any e-commerce website for that matter, is the question of price. In the case of the former, price refers to the size of the cash reward (rebate) offered to users. The goal is to size the rebate such that it maximizes net income. If the [...]
Summary = An article examining the different professional Mailing Services available and detailing the benefits of each.
Professional Mailing Services are invaluable to many companies as it allows them to attract new clients and enhance development opportunities with their existing customers. There is a wide range of mailing services that can help you communicate your company’s [...]
There are plenty of brands that define the Web 2.0 movement: Google, MySpace, Facebook, Flickr, Digg, Wikipedia, YouTube. Each of these brands is different in their approach. For example, Wikipedia remains a not-for-profit company that doesn’t allow advertising on the site. Google, on the other hand, is huge, publically traded company that has redefined online [...]
One element of Web 2.0 applications is their use of folksonomy to help categorize information. Folksonomy ultimately helps save money for the developer when users control the content they read, and also increases accountability. With more users online with greater control, those users will keep incorrect information in check in the interest of accuracy and [...]
Sites like Digg, Del.icio.us, and Backflip allow registered users to store all of their bookmarks in one location online, which allows them to access their bookmarks from any place that has Internet access, regardless of the web browser they use. These sites also add customization and interactivity to this feature where users can post and [...]