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One exciting feature of newsletters – frequently overlooked by their editors – is the ability to shape the content to *perfectly* match the readership’s interests and passions. In fact, newsletters can achieve a form of near perfect synergy with their readers and that’s something rarely experienced with other products or services. How is this incredible [...]

Suddenly there are hundreds-of-thousands of newsletter editors out there, publishing a ton of exciting new Titles each month. Maybe you’re editor-in-chief of one of these new publications The newsletter explosion has come about because of a combination of two main factors: 1. Easy-to-use DTP software and short-run Digital Print has meant that printed newsletters are [...]

Newsletters have become an increasingly popular way to communicate and it isn’t hard to see why. Back in the days when printing was the only method of publishing a newsletter, the rules were different. The production costs (print & distribution) were high and this excluded many people from producing their own newsletters. But with the [...]

Newsletters are a tremendous form of communication. They can also act as powerful marketing machines, but how can you quickly and easily go about creating a newsletter? Unlike a corporate brochure, a newsletter has the big advantage of appearing to be less about sales and more about informing your prospective customer. But creating a newsletter [...]

So you have decided that you want to start publishing a newsletter? Great idea. Newsletters are a great way to promote your business, church, club, society or organization. You can make your life a lot easier by getting hold of a newsletter template to follow. The advantage of publishing your newsletter according to a template [...]

Newsletters come in many different shapes and sizes and of course a well made newsletter is an excellent promotional tool for your business. But what do you need to think about if you have made the decision that it is time to make a newsletter to represent your business or organization? The single biggest decision [...]

Here is a simple piece of advice… Writing a business newsletter can be a great way to promote your organization, club, society, church or business. Actually, my guess is that you already knew this piece of advice before I gave it to you. And you probably already believe it to be true. But second guess [...]

Newsletters come in many different formats, so if you are about to embark on creating a new newsletter for your organization – which newsletter format should you choose? I have been involved in producing online newsletters since the dawn on the internet and have experimented with a wide variety of different newsletter formats and this [...]

We all know that producing a newsletter is a highly productive way to market your product, service, company or organization. But you will also know that finding content for newsletters can be a bit of a chore. I’ve been producing newsletters for three decades and today I am going to let you in on my [...]

Marketing experts will all confirm that producing a newsletter is one of the best ways to promote any company, including yours. Yet while most people have some idea about what the content of their newsletter might be – it usually revolves around news snippets from your own organization – how to actually layout a newsletter [...]