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AdvoCare® weight loss products are the front line of your AdvoCare® business. It is through these products that many customers become acquainted with not only the product line, but also the business opportunity as well. The effective marketing of this product segment is one of the keys to your success as an AdvoCare® distributor. One of the greatest tools at your disposal is the online social community of Facebook. When used correctly Facebook can become a powerful marketing engine for your business. By following a few simple steps, you can harness the potential of this great online resource.

Facebook is a social networking site that boasts a membership of over 500 million users. Each and every day, nearly one half of those users access their account. For anyone looking to build their AdvoCare® business, this creates an ideal point of high visibility for their marketing efforts.

You will want to begin by carefully crafting your personal profile. Make sure that in your information you at the very least have a link to your distributor website and that you brand yourself as a business owner in the health and wellness or weight loss fields. It is important that your profile reflect your marketplace value, since those you will be inviting to connect with you will typically take a look at your profile when determining whether or not to approve that connection.

The next step is to begin making connections with others who are in your prospective market. The best way to simplify this task is look for Facebook groups that are focused on such topics as weight loss, dieting, diet and exercise and nutrition. Be sure to join each of these groups and become an active part of the discussions within those groups. Resist the urge to make pitches and post links to your AdvoCare® weight loss products. It is better for you to provide insights into such things as the importance of nutrition, supplements, portion control, exercise, etc… in weight loss. Point people to articles and other resources on the topic of weight loss, health and fitness.

You will want to begin inviting members of these groups to become your friends. Start by sending Send an introductory message that says: “Hi (person’s name), you and I are members of the (group name) Facebook group. I would like to connect with you to share information and encouragement in the area of weight loss.” By taking this approach you are connecting on a common point of interest and begin developing a relationship, which is of course the foundation of a network marketing business such as AdvoCare®.

Now you want to set up your own group. This group might be a group that shares weight loss tips and success stories. Send each of your Facebook friends a group invitation. Ask them to submit their stories, photographs and other valuable content. The key to making your group work is the ability to create an ongoing dialogue between the group members. Here is the place that you can really begin to add value to your marketing efforts. Create small video pieces that are no more than 3-4 minutes in length to highlight a highlight a topic of interest. For example you might do a video that discusses the importance of monitoring a person’s carbohydrate intake. You will also want to introduce the full line of AdvoCare® weight loss products by adding your own story and the story of other AdvoCare® customers and distributors.

The creation of a fan page will be your final step. Your fan page will be 100% focused on you and your AdvoCare® business. Begin by inviting your friends and group members to “like” your fan page. When a group member takes this step, the content you post to the wall of the fan page will also displays on their wall. Use your fan page to highlight a specific product each week and testimonials about that product. Your fan page is also a great place to invite people to take a closer look at the AdvoCare® business opportunity.

If you are not doing so already, you need to be marketing AdvoCare® weight loss products on Facebook.

Marketing AdvoCare® weight loss products on Facebook can be a powerful strategy. Carl Willis provides weekly training to teach AdvoCare® distributors how to build their business online.